We make businesses run themselves.
Keel Lab is an AI automation studio in Atlanta building done-for-you systems on n8n, Go High Level, Vapi, and the modern automation stack — plus the Business Brain, our custom knowledge layer for AI agents. So your business runs without you in the loop.
What we build.
Keel Lab builds four kinds of automation systems: n8n workflow hubs, Go High Level sales engines, voice AI phone agents, and the Business Brain knowledge layer. We go deep on a focused stack so you get expert results, not a surface-level setup that breaks in a week.
n8n Workflow Hubs
A single self-hosted brain that watches every app event in your stack and routes it to the right place — Shopify, Klaviyo, HubSpot, Airtable, Slack, Stripe, anything with a webhook. Branching, retries, error escalation, audit trail. All included.
Go High Level Sales Systems
A full GHL rebuild — CRM pipelines by lead temperature, SMS auto-response in under 60 seconds, 21-day nurture sequences, calendar booking with round-robin, post-close review automation. We've done this dozens of times for real estate, agencies, and home-services.
Voice AI Phone Agents
AI agents on Vapi, Retell, and ElevenLabs that pick up your phone — they qualify, route, book, escalate, and log every call back to your CRM. 94% resolution rate on the average build. Handles inbound parallelism your reps physically can't.
Zapier & Make Pipelines
When n8n is overkill, Zapier and Make get you 80% there in days. Perfect for connecting SaaS that already plays well together — and we know exactly where the edges are so you don't hit them at 2am with a broken funnel.
Agentic AI Workflows
Multi-step agents that plan, act, observe, and self-critique. They browse the web for you, draft proposals, process documents, reconcile data, and make decisions. You approve the output, the agent does the labor. We've shipped one that wins 37% more RFPs.
AI Chatbots & Assistants
Site assistants trained on your full catalog, policy, sizing data, and brand voice. They recommend, code-discount, and convert visitors at rates a competent human rep would. One we shipped closes 1 in 4 conversations into checkout.
Featured work.
Eight builds we shipped in the last twelve months. Each one runs without a human in the loop. Click any card to open the full build — architecture, what we shipped, what it returned.
A 15-app n8n hub that runs e-commerce ops in its sleep.
A Go High Level sales system that responds to leads in 47 seconds.
A patient-data pipeline that turns 11 sources into one dashboard.
Voice AI agents handling 2,400 inbound calls a week.
A finance-ops chain that closes the books in three hours.
An autonomous agent that quotes, negotiates, and closes RFPs.
A site assistant that closes 1 in 4 conversations into checkout.
A revenue dashboard that wakes up the CEO before bad news does.
What's it worth?
A quick model. Drag the sliders to match your team. We'll give you a real estimate over a call — this is the napkin math.
How we work.
Our process has four phases over four to six weeks: scope, design, build, and operate. Predictable and boring on the project-management side so we can be ambitious on the technical side.
The people behind the systems.
Small team. Senior only. The same engineer who scopes your build will write the workflows and answer Slack at 8 pm.
Common questions.
The things people ask on a discovery call before they sign. If yours isn't here, just write us.